Search engine optimization (SEO), as a concept, is relatively simple: you optimize your online presence to maximize your Google rankings and the resulting traffic. But achieving that goal is impossible without a thorough strategy, and evaluating the success of your strategy is impossible without the right SEO Analysis tools.

Fortunately, software and online solutions now allow you to measure your current website performance, as well as your progress toward a better SEO presence. Of course, so many of them are now available that it can become difficult to determine which actually work best for your needs. To help you cut through the clutter, consider this our definite list of the 5 best SEO analysis tools to evaluate and improve your website.

1) Google Webmaster Tools

This free suite of products is Google’s introduction to search engine optimization. Here, website administrators can both learn about the fundamentals of SEO and analyze your website to improve rankings over time.

Fetch as Google, for instance, allows you to see a URL on your site as Google would, allowing you to make on-page improvements. PageSpeed Insights, on the other hand, lets you test how quickly your website loads for both desktop and mobile users, a crucial ranking indicator.

2) Moz

Moz is much more than just an SEO analysis tool. It’s a comprehensive solution designed to help you both audit and improve your search rankings, using a variety of tools. Costs depend on your business size, but some free tools are available as well.

Through Moz, you can check which keywords your website should be optimized for. In addition, you can analyze your website through the company’s own crawler. You can even analyze the backlinks to your site, and track your rankings for individual keywords and overall over time.

3) Screaming Frog SEO Spider

Much of your SEO effort depends on technical, on-site optimization. Screaming Frog’s SEO Spider can help you find them. Through its limited free version or the more expansive paid version, you can find and improve any technical problems with your website over time.

The tool crawls your website, looking for anything from broken links to duplicate content, page titles, and more. It also helps you find redirect loops that could hurt your rankings, reviews pages Google might not index, and creates a Sitemap you can submit to Google for better rankings. 

4) WooRank SEO Audit

The best part about WooRank is its instant nature. Enter your website URL, and the tool returns a quick overview that contains an overall SEO score that can be broken down into individual categories. Of course, you also get suggestions on how you might improve that score over time.

WooRank even helps you create branded reports if you are looking to share your SEO efforts with others. You can also use it to rank and compare your core competitors, allowing you to analyze your SEO strategy not in isolation but within your competitive environment.

5) Google’s Mobile-Friendly Test

Finally, we end with one of the simplest but most useful free SEO analysis tools available to marketers today. As part of its Web Developers Suite, Google offers a mobile-friendly test that helps you understand exactly how your website performs for visitors on smartphones or tablets.

Especially in the light of Google’s Mobile-First Index, considering mobile experience is absolutely vital. Soon, the world’s biggest search engine will consider the mobile performance of your website as the single biggest ranking factor. Its mobile-friendly test helps you understand your performance, and provides suggestions on how to improve it.

Using these tools, you can build a better online presence that is optimized to pull in significant web traffic from search engine results. They allow you to adjust both your strategy and the execution of your strategy, building a better online presence that your customers, as well as Google, will appreciate.

In using them, you get one step closer to your ultimate goal: growing your website through consistent and improving online traffic. For more website tips and tricks, as well as the maintenance services your business needs to succeed, contact us.

JT Koffenberger

JT Koffenberger

JT Koffenberger is the Founder and CEO of the Delmarva Group, LLC. He has over 30 years of progressive IT experience. Working on everything from coding applications to websites to large scale hosting services, his expertise is highly valuable to DMVG clients.

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