The difference between a good business blog and a bad one is readership. The idea that if a business merely starts to publish content that web traffic will magically increase is unfounded. Therefore, for those business owners that have not experienced the benefits of a blog, it is easy to become frustrated. Nevertheless, an effective business blog will increase web traffic, grow your social media audience, and make a real impression on both prospects and active customers.
If you have been working hard on your business blog, but have not seen results with a justifiable return on investment, it is time to reevaluate your strategy. Below are several surefire, actionable tips that are proven to increase your website traffic.
Ways to Increrase Your Blog Traffic
1. Write Better Content
You may truly be writing unique and informative blog posts. Regardless, it may not be the information your target or customers actually want to read. The biggest mistake that many businesses make is writing articles for themselves rather than their customers. Take time to understand your ideal customer, and identify their values, goals, and motivations. It is important to write blogs that address their needs and desires.
2. Write More Evergreen Content for Continuous Website Traffic
The idea behind the evergreen content is that it will perpetually have value to the readers thus increasing blog traffic. For example, an article about the 2017 Country Music Awards becomes useless in a few short months. However, an article about Outlaw Country Music will have value for years. This will increase the overall half-life of your blog entries.
3. Improve Your Distribution To Establish a Wider Traffic Draw
Many businesses will share their blog posts on Facebook and Twitter. But to break through the noise, you will need to go a step beyond. Tap into the power of Influencers. Identify and engage with online marketing communities. Share your articles on Tumblr, Quora, and other popular sites that are not typically on your radar.
4. Share More Than Once
You are likely sharing your content Facebook and Twitter immediately after you publish it. However, depending on the platform, it is a good idea to share multiple times to increase your blog traffic. Much of social media exists in real-time. Posting only one time means many of your fans and followers will probably not see it. Therefore, reshare several times within the first few weeks or month. You can reshare evergreen content once a month almost perpetually. The more you share your content, the more you’ll increase your blog traffic.
A mentor of mine once said, “content marketing is 20% content creation and 80% marketing” .. this is what talked about. You need to market your content to increase blog traffic.
5. Repurpose Your Content to Generate Website Traffic From More Sources
Consider transforming your blogs into other formats, such as s podcasts, screencasts, or slideshow. This will allow you to distribute the content to other channels. There are many different content formats, each with the potential to drive traffic. The key to this technique is bringing unique value to each format when you repurpose it.
In conclusion, increasing blog traffic doesn’t have to be all that hard. Take your time and write good content. When you can’t be timely, focus on evergreen content. Work on getting your word out to multiple sources. Especially with evergreen content.. leverage a sharing app and share it more than once…. just keep it over 30 days to keep it seeming fresh. Lastly, you can repurpose your content in ebooks or newsletters, or any other format.
What haven’t we covered yet that is important to you? If you would like to talk about how can increase blog traffic, or a related topic, please contact us.